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Peldi Guilizzoni

Founder of Balsamiq

Peldi Guilizzoni founded Balsamiq in 2008 and has run it ever since without taking outside investment. He has spent much of the time since talking openly about what bootstrapping actually costs, what it buys you, and the parts nobody puts in the conference talk.

balsamiq.com ↗

Their project type

A structured path you work through in conversation — it ends in something real, not a blank page and some advice.

FinanceDecision

Bootstrap or Raise?

Decide whether to fund your startup with customer revenue or investor money — what each path demands, what it costs you, and which one your business can actually support.

14 steps · ends in a decision

Work through it yourself

The first five questions of any project are free — no card required.

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