Turn your Competitive Positioning work into a shareable visual — a 2×2 map so you, your team, and your investors can see exactly where you stand and why your position is defensible.
Created by the Groundwork team
A real wireframe set, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.
12 steps in the full journey.
Founders who have done the positioning thinking and now need to show it to a cofounder, an investor, or a team, in one slide.
Which two axes actually matter. That choice is the whole argument — a 2×2 is a claim about what the market competes on, and picking the axes where you happen to sit top-right is the visible form of wishful thinking.
Drawing the axes to put yourself alone in the good corner. Anyone who has seen five of these recognises it instantly, and it costs you the credibility the slide was meant to build.
This is where the conversation starts. Each answer shapes what gets asked next.
The first five questions of any project are free — no card required.
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