Define how you'll reach and convert your first meaningful customer cohort — with a clear channel strategy, a sales motion, and a realistic path from zero to traction.
Created by the Groundwork team
A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.
20 steps in the full journey.
Founders with something built or nearly built, and no concrete plan for how the first hundred customers hear about it.
Which channels you're actually going to run, in what order, and what the sales motion is — plus what you're explicitly not doing, which is the half that makes the plan real.
Listing every channel. A plan naming content, SEO, paid, partnerships, community and outbound is a plan to do none of them properly with one founder's time. The related error is picking the channel you find most comfortable rather than the one your customer is actually in.
This is where the conversation starts. Each answer shapes what gets asked next.
+ 8 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.
The first five questions of any project are free — no card required.
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