Launch Kit

The first 10 questions

This is where the conversation starts. Each answer shapes what gets asked next.

1. 01What are you launching, and is this a first public launch or a relaunch of something that already has some presence?
2. 02Which channels are you seriously considering — Product Hunt, Hacker News, X/Twitter, a specific community — and why those?
3. 03What launch-worthy proof do you already have — users, revenue, a working demo, a strong story — versus what you're hoping people will just believe?
4. 04What's the one headline story you want every visitor to walk away with, above everything else you could say?
5. 05Who realistically sees this launch, and what do they need to already believe or know for your pitch to land?
6. 06What's the most likely way this launch flops — no traffic, wrong audience, message doesn't land — and what's your fallback?
7. 07Have you seen how similar launches did on these channels — what worked, what got torn apart in the comments?
8. 08Headline positioning: the one sentence you'd want quoted back to you if this launch went perfectly.
9. 09Product Hunt: your tagline, gallery description, and the first comment you'll post as the maker.
10. 10Show HN: your post title and body — direct, technical, no marketing fluff, ready for HN's specific tone.

+ 6 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Related marketing project types

• Customer PersonaBuild a sharp, evidence-based profile of the specific person who buys and uses your product — so anyone on your team knows exactly who you're building for.
• Name Your StartupChoose a name you can defend, spell out loud, and actually own — working from positioning criteria rather than word games, with live domain checks on the shortlist.
• Competitive PositioningMap your competitive landscape, find the position that's genuinely yours to own, and build the case for why your approach beats the alternatives for the customers who matter most.