Pricing Page & Objection-Handling

The first 10 questions

This is where the conversation starts. Each answer shapes what gets asked next.

1. 01What's your current pricing and packaging — tiers, usage-based, one-time — and has this been decided already or are we finalizing it here?
2. 02Who's actually looking at this page — a first-time visitor comparing options, or someone who already trialed the product?
3. 03What have you already learned from Business Model or Value Proposition work about what customers are willing to pay and why?
4. 04What objections have you actually heard from prospects — 'too expensive,' 'why not the free tier forever,' 'what if I outgrow this' — be specific, not hypothetical?
5. 05What do competitors' pricing pages do that you want to match, avoid, or differentiate from?
6. 06Where's the friction in your current pricing — a tier that's hard to explain, a feature gate that annoys people, a jump that's too steep?
7. 07What's the one thing you most want to avoid — being seen as a bait-and-switch, or nickel-and-diming, or too cheap to be trusted?
8. 08Tier presentation: how each plan should be named, ordered, and framed — including which one you want most people to pick.
9. 09Value framing per tier: the specific outcome or use case each tier is 'for,' not just a feature list.
10. 10Objection-handling FAQ: the 5-7 real questions/doubts, each with a direct, honest answer.

+ 5 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Related marketing project types

• Customer PersonaBuild a sharp, evidence-based profile of the specific person who buys and uses your product — so anyone on your team knows exactly who you're building for.
• Name Your StartupChoose a name you can defend, spell out loud, and actually own — working from positioning criteria rather than word games, with live domain checks on the shortlist.
• Competitive PositioningMap your competitive landscape, find the position that's genuinely yours to own, and build the case for why your approach beats the alternatives for the customers who matter most.