SEO Content Brief

The first 10 questions

This is where the conversation starts. Each answer shapes what gets asked next.

1. 01What's this specific article about, and what triggered writing it now — a keyword opportunity, a customer question, a product update?
2. 02Who's the reader — where are they in their journey, and what are they actually trying to figure out when they land on this?
3. 03What's the target keyword or search intent, if you have one in mind?
4. 04What's already ranking for this topic, and what's genuinely missing or wrong in the top results?
5. 05What do you know that most competitors writing on this topic don't — a real opinion, data, or experience?
6. 06What's the risk that this article is generic enough to blend into everything else already written on this topic?
7. 07Angle: the specific point of view or promise that makes this different from the other 10 articles on the same keyword.
8. 08Outline: the headline and section-by-section structure, in order.
9. 09Proof points: the examples, data, or specifics that need to back up the angle.
10. 10Internal links / product tie-in: where this article should naturally point back to your product, without forcing it.

+ 4 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Related marketing project types

• Customer PersonaBuild a sharp, evidence-based profile of the specific person who buys and uses your product — so anyone on your team knows exactly who you're building for.
• Name Your StartupChoose a name you can defend, spell out loud, and actually own — working from positioning criteria rather than word games, with live domain checks on the shortlist.
• Competitive PositioningMap your competitive landscape, find the position that's genuinely yours to own, and build the case for why your approach beats the alternatives for the customers who matter most.