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FinanceOngoing

Investor Update

Write an investor update that's actually worth reading — clear on what moved, honest about what didn't, and specific about what you need.

Created by the Groundwork teamGCreated by the Groundwork team

What you walk away with

A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.

16 steps in the full journey.

The first 10 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01Who is this update for — angels, seed investors, a board, or all of them?
  2. 02What period does it cover — monthly or quarterly?
  3. 03What's the headline of the period — the one thing above all else you want investors to know?
  4. 04What are the 3-5 metrics that matter most right now, and how did each one move this period?
  5. 05What did you say you'd accomplish last period, and what actually happened — be specific about the delta?
  6. 06What's the most important thing you learned this period — the insight that actually changed something?
  7. 07Where do you most need help from investors right now — intros, hires, decisions, or something else?
  8. 08Wins: the 2-3 most significant things that went right this period.
  9. 09Challenges: what's not working, what slipped, what's harder than expected — be direct.
  10. 10Metrics: the specific numbers for this period vs. last period vs. target.

+ 4 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

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The first five questions of any project are free — no card required.

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